Sales Platform Mastery
Companies need people who can actually use their CRM systems. We teach you how Salesforce, HubSpot, and similar platforms function in real business contexts. Not certifications, but practical workflows.
Build Your Career Around Real Platform Experience
Most career advice sounds the same. We focus on specific platforms and how they actually work. You'll learn strategies that matter for the tools companies use every day, not generic interview prep.
Start Your Journey
Three Platforms That Changed How We Think About Careers
Working with recruitment teams in Vancouver and Toronto taught us something obvious but overlooked. Employers care less about your degree and more about whether you understand their daily tools.
Data Analysis Foundations
Tableau and Power BI show up in job descriptions constantly. We help you understand what hiring managers mean when they ask for data visualization experience. The gap between knowing tools and using them matters.
Marketing Platform Fluency
Google Analytics, Meta Business Suite, Mailchimp. These aren't just tools, they're the languages marketing departments speak. Understanding platform ecosystems opens more doors than generic marketing theory.
Why Platform Knowledge Actually Works
After watching hundreds of professionals transition careers between 2023 and early 2025, we noticed patterns. The ones who got hired fastest weren't always the most qualified on paper.
Hiring Teams Want Proof
Recruiters in Canada ask specific questions about software experience. Saying you're "familiar with CRM systems" doesn't cut it anymore. They want to know which version, what features, and how you'd solve actual problems.
Transferable Skills Need Context
Your communication skills matter, but paired with Slack proficiency and project management platform knowledge, they become immediately valuable. Context transforms abstract abilities into concrete assets.
Learning Curves Cost Companies Money
Training someone on platforms takes weeks. If you already understand the ecosystem, you become productive faster. That's what makes you stand out in competitive markets like Toronto or Calgary.
How We Structure Platform Learning
Programs start in autumn 2025 with cohorts in September and November. Each runs 14 weeks with platform-specific modules you can apply immediately.
1
Platform Assessment
We identify which platforms align with your career goals and current market demand in your region.
2
Hands-On Practice
Work with actual platform interfaces through case studies based on real company scenarios from Canadian businesses.
3
Portfolio Development
Build documented examples of your platform work that you can show in interviews or add to applications.
4
Market Positioning
Learn how to present your platform experience effectively on LinkedIn, resumes, and during conversations with recruiters.
Marcus Chen
Career Strategist
I spent years doing traditional career coaching before realizing the disconnect. People would leave sessions motivated but unprepared for actual job requirements. When I started focusing on platform literacy, everything changed.
Employers in BC and Alberta kept asking for the same technical competencies, but career programs weren't teaching them. We built Makgrab to close that gap. It's not flashy, but watching someone land their first analyst role because they understood Tableau properly never gets old.
Ready to Develop Platform-Specific Skills?
Autumn 2025 cohorts are accepting applications through June. Connect with us to discuss which platform focus aligns with your career direction.